Determining The Purpose of the Trump Campaign
Here’s how the idea works. Say far in the future an archaeologist finds the remains of a treadmill. There are are no instructions, so instead he examines the device and ask what does it do best. He determines that it is running in place. Now why someone would run in place is a complete mystery to him, so he looks some more. He then puts its in the upright position and hangs clothes on it, which of course is what a treadmill is most often used for.
Now the point is that a utility function does not determine what the intended use is. It determines the most likely use. In other words, treadmills are used more to hang clothes than for exercise.
The Trump campaign is a very cryptic machine. Right now, you would not say its useful for making Trump president, so let see what it’s utility function tells us. Given that most campaign should be good at making their candidate president, our utility function should be based on how the Trump campaign is different. (And it is so different.)
No Previous Political Experience
Trump did not have to run for president. He could have run for Mayor of New York or governor. A candidate needs this, not only for experience in government, but to develop a loyal and competent campaign staff.[2]So what would be the utility of Trump running with no experience. It does save time, at least two years[3], so it lets you be president on the “cheap”. This is also useful, if you believe that after two years, your “moment is lost”.
Late to Using Teleprompter
As much as it maligns them, politicians use teleprompter whenever possible. Yes, that makes them look less authentic and more like a "politician", but they campaign in a world where all stupid statements are used by their enemies and the media. Unless you believe you will never say something stupid (which is overconfident and stupid), you use a teleprompter whenever you can.[4]
So what would be the utility of Trump not using a teleprompter. Well, for one thing, it does make him look more authentic. Secondly, it's more fun. Third, it is less effort and cheaper. To use a teleprompter you have to write a speech or hire a speech writer.
Now Trump will tell you he did not want to be beholden to donors, which is consistent with his brand, but not a necessity. Obama and Sanders proved you can raise a lot of money from individual donors, which not only gets you money but gets you votes.
The utility of this is obvious. You save money (since Trump would be expected to donate some of his own)[5], time, and effort. Plus, fund raising is not fun.
So what would be the utility of Trump not using a teleprompter. Well, for one thing, it does make him look more authentic. Secondly, it's more fun. Third, it is less effort and cheaper. To use a teleprompter you have to write a speech or hire a speech writer.
Late to Fund Raising
We tend to think politicians need money to buy adds, but that's not all of it. Sure, campaign ads need money, but a candidate also needs to hire staff, pay for data mining, build campaigning headquarters in different states, pay legal fees, etc.Now Trump will tell you he did not want to be beholden to donors, which is consistent with his brand, but not a necessity. Obama and Sanders proved you can raise a lot of money from individual donors, which not only gets you money but gets you votes.
The utility of this is obvious. You save money (since Trump would be expected to donate some of his own)[5], time, and effort. Plus, fund raising is not fun.
So Where Are We?
Most of the utility points to one conclusion. Trump is having fun. Until now, his campaign has minimized cost and effort, while maximizing fun.
Now events have moved fast with Trump, and he has recently started to “pivot” into a more traditional campaign.[6] That’s why I keep using the phrase “Late to”. And he is late. Really late. So, late it could do more damage than good. Kind of like showing up at the wedding at the last dance. You still have to bring a gift. All the alcohol is gone. The food is cold, and everyone is still insulted.
One way to resolve this is to suggest he is doing a "faux pivot". In other words, he could be making the outward motions of changing his tone and policy hoping that his original supporters see this as "just what he has to do to be president". Not really an unsound theory, but should become evident soon.
However, there is another way of resolving the contradiction. For the first part of the Trump campaign, the point is to have fun. Then, he decides he wants to be president for many reasons: not wanting to be embarrassed, damage to his business, wants to get Obama back at the next Correspondents Dinner, and so on.
Now, the simplest answer is that he is just overconfident and incompetent. Nor are the reasons mutually exclusive. A utility function can have multiple answers. And none of this contradict Trump latching on to new opportunities, such as starting a TV network.
But the greatest utility of the Trump campaign so far has been to have fun, until he didn't.
If so, then the worst to happen to Trump might be winning the election. Being president is not fun.
One way to resolve this is to suggest he is doing a "faux pivot". In other words, he could be making the outward motions of changing his tone and policy hoping that his original supporters see this as "just what he has to do to be president". Not really an unsound theory, but should become evident soon.
However, there is another way of resolving the contradiction. For the first part of the Trump campaign, the point is to have fun. Then, he decides he wants to be president for many reasons: not wanting to be embarrassed, damage to his business, wants to get Obama back at the next Correspondents Dinner, and so on.
Now, the simplest answer is that he is just overconfident and incompetent. Nor are the reasons mutually exclusive. A utility function can have multiple answers. And none of this contradict Trump latching on to new opportunities, such as starting a TV network.
But the greatest utility of the Trump campaign so far has been to have fun, until he didn't.
If so, then the worst to happen to Trump might be winning the election. Being president is not fun.